About the project
Marketing project focused on introducing two new products in the Reserve Range line of Moa Brewing Company aiming at the Latin American community living in New Zealand.
The reason behind the decision of locating them inside the Reserve Range is the uniqueness of the recipe and the target market.
- Moa Beer New Reserve Range
- Marketing Project
- Art Direction, Marketing, Copywriting, Packaging, Animation
- Check Project on Behance
Andean Pilsner beer, inspired by the mystery and freshness of the Andes Mountain, through a bodied hoppyness.
Mystic Lager beer evokes the mystic and exoticness of the Latin American culture through citric tones.
To match Moa's particular marketing tone, ads' copywriting keep an arrogant and cocky style.
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